There are zillions of bloggers. Not all bloggers are focused and informative. Even when they are, only a handful write well enough to deliver their blogs in a form worth reading.
Writing Blind: How Blind People Manage to Write, a guest post by Maribel Steel on Robert Brewer’s My Name is Not Bob blog. Talk about inspiring. This woman talks about how she has tackled an industry that would seem to rely heavily on our sight. Instead of letting that scare her away, she found tools to help. We could all learn a little lesson here.
Why Consumers Dislike Corporate Brands that Get Too Familiar I don’t like it when a clerk calls me “Hon.” I’m not their “hon”– I’m a customer. But when my husband calls me Babe, I’m fine with it. Why? My husband has earned the right. Apparently, consumers feel the same about corporate messages that use too familiar terms. Find out if your company is making this off-putting blunder.
3 Components of a Content Marketing Calendar that Works by Copyblogger. Content marketing seems to have been the buzz topic of the week. If we had a pyramid of content, this one would be hanging out on top.
Persuade with Silky Smooth Copy by Neuromarketing. Tactile rich words make more of an impact on your readers. Instead of merely processing words, they’ll experience texture. Who knew?
How to Build a Reputation as an Expert with Content Marketing by Small Business Branding. Copyblogger posted about content marketing. I posted about content marketing. And so did this blog. Each one has a slightly different angle. All worth browsing.
Happy Memorial Day weekend. Hope you abandon your electronics for the weekend and have some fun.