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Monthly Archives: December 2012

Shuck status quo and go big.

2012/13Goodbye 2012. You’ve been fair.

You’ve given me fair results for what I sowed.

You didn’t surprise me with high-highs or low-lows.

You ended as you began, slightly better but no worse.

You didn’t suck, but you didn’t delight, either.

As I look back on the year, I feel mildly successful we slid sideways. After a four year recession and subsequent financial bloodletting, I can appreciate status quo victories. Sideways isn’t backwards.

Still.

Is that enough?

I’ve been happy to get work and build my writing business. Thrilled to explore industries and establish relationships with editors and marketing managers. Satisfied to call what I earned an income.

But as the year ends and I look forward into 2013, I find I’m less satisfied. I’ve been living safe, working and asking for just enough.

I’m not a fan of hype touting abundant living and shoot-for-the-moon thinking. Barnes and Nobles has entire sections devoted to bigger living and, honestly, I’m repelled by the gusts of hot air emanating from these aisles.

Yet here I am, pondering abundance and how I might achieve it.

It’s very simple, really. I don’t need a book to tell me what I need to do. (And neither do you.)

I need to believe that more is possible.

And I need to believe I am capable of more.

Then, I need to live and work like I believe.

So for 2013, I’ll be working to expand my expectations. To shuck status quo and accept a little more than what seems fair. I’ll battle my own worst enemy–me.

Stay tuned and see how it goes. Will you join me in this simple resolution?

 

 
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Posted by on December 31, 2012 in Small business marketing

 

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5 things cycling taught me about writing

5 things cycling taught me about writing

By the end of 2012, I will have logged 2,700 miles and climbed over 150,000 feet on my Focus Donna road bicycle. Had you told me at the beginning of the year that I would ride this much as well as set area records and finish four metric centuries and one full century (100 miles), I would have raised an eyebrow.

In the 180 hours I’ve spent on the bike this year, I’ve had plenty of time to reflect about life and how certain things are true across disciplines. Riding and writing share similarities. Among them:

1. It hurts at first. After a long sedentary winter, riding isn’t fun. Every hill looks like a mountain and every ride exhausts me. Taking long breaks from writing is much the same. Putting pen to paper after an absence asks untoned muscles and sleepy imaginations to come to. It always hurts to start but, with consistency, it hurts less and less. Somewhere in the middle of the season, I found myself looking forward to longer and more challenging rides.
2. Tough climbs are unrelenting but there is always a summit. Best to put your head down, find a pace and keep pedaling. Unlike rainbows, there is an end to every climb. The same goes for those huge and overwhelming projects. Break ‘em up, pace yourself and just keep at it.
3. It’s better to share the journey. Until this year, I rode mostly with my husband (who is very fast) and a few gals, who neither pushed me nor committed themselves to riding regularly. Once I found a community of riders who were fun to be with, showed up and challenged me, I was far less likely to miss rides. I knew that every skipped ride meant the next one would be harder because all of them were now that much stronger. I didn’t want to get left behind. Writing partners keep us accountable, challenge our work and offer understanding and empathy when the job gets tough.
4. New joys await for those who persist. My favorite ride of the year was a 55 mile ride to Platina via a back road frequented by motorcycles. It’s winding and has one very nasty uphill climb. But once I conquered that climb–Oh my. The autumn view from the bluffs where we emerged was spectacular. It made me so grateful for the year of training that allowed me to experience the euphoria of doing and seeing something few others experience. Staying with our stories, working through rough, rough drafts and wrestling words until we find our voice will pay off. The view from above, if we stay with it, is unmatched.
5. It renews the mind. If you’ve heard it once, you’ve heard it a thousand times: exercise improves brain function. This year I found this to be especially true. Not only did the riding spur my imaginings but it empowered me. Knowing I am capable of riding a difficult 100 miles and having done it gives me strength and confidence that extends to all areas of my life, including my writing.

I should add a sixth point: don’t stop. After working so hard to get where I am, I’m slightly paranoid to lose my fitness. My riding buddies and me invested in hardy winter gear and committed to stay with it despite the cold. We all go through seasons and writing is no different. As you head into your writing winters, don’t stop completely. Give yourself permission to ease up on your production expectations but keep tapping those keys or you’ll be starting all over again come spring. Better to keep the momentum.

How about you? What have you learned from your hobbies and accomplishments? How do they relate to what you do for a living?

 
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Posted by on December 29, 2012 in Writing

 

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Kill Cliches and Go Deeper: 4 Questions to Improve Your Copy

Kill Cliches and Go Deeper: 4 Questions to Improve Your Copy

In 2012, I wrote everything from restaurant news to educational curriculum to blast engineering website copy, but as the year closes, I am reminded how the writing process can be both as painful as a bloodletting and as satisfying as placing the last piece of a jigsaw puzzle as I wrote, massaged and sweated over three essay pieces I submitted to our local newspaper’s call for columnists.

Marketing copywriting is straightforward. Punchy verbs, short, synthesized ideas and calls to action drive landing pages, direct mail letters and website content.

Publication writing requires objective alliteration, service points and a friendly, readable voice.

An opinion column must employ all of these with the additional offer of a jugular vein. Inherent to editorials are reader responses, agreeable or scathingly otherwise. Short of writing a memoir, I can’t think of a more exposed stage on which to be vulnerable.

It’s frightening.

My tendency, of course, is to draw upon copywriting and publication work protocol, arranging words and arguments but daring to add but a dab of my own big toe.

In these moments, my inner editor comes down especially hard. He challenges me to up the process, asks me to be better, or as someone once told Matt Damon, “don’t suck.”

It is no accident that the letters on my delete key are nearly worn away. I became intimately familiar with it as I waded through cliche sludge and circled ever deeper into my soul as I was forced to submit my writing to these  questions:

  1. Are you saying what you think they expect you to say? Too often, the answer was yes. First drafts are notorious for skimming surfaces and putting too much stock in what we think our audience wants. Antiseptic arguments and underbaked opinions make for dry, tell-me-something-I-don’t-know  reading. Who wants to waste time on that? Jeff Goins, a writer I admire, says readers “can tell when you’re being disingenuous. It feels too clean, too literal. Our souls thirst for more.” He challenges writers to write things that ache, that readers won’t agree with, that points to a broken world but tries to make sense of it. In other words, write with the truth we find within ourselves.
  2. Are you showing or telling? Showing writing incites imagination, adds texture and touches readers’ five senses. I could say I had a good Christmas morning or write about the aroma of fresh coffee and cocoa or how it felt when my three fully-grown children hopped on my bed and sat cross-legged with their Christmas morning stockings, wiggling with anticipation as they nudged my husband awake. Showing a story moves dreary to dynamic.
  3. What is really the big question or conflict? For one of the pieces, I wrote in circles about the homeless problem in Redding. Part fear and part unsifted processing kept me from making a point. It took 3,000 deleted words before I landed on the big question. Without conflict or conclusion, writing is rambling. But it takes guts to stay with a piece long enough to find out what it is you really want to say.
  4. Where are you in the piece? By far, this was the hardest for me. I had to first give myself permission to show up in my work and then be brave enough to be there.

It remains to be seen whether or not I’ll fill the columnist position but one thing is for sure, preparing for the audition forced me to hone my craft in a new direction and reminded me I can apply all of these to the rest of my work, too.

How about you? How are you stretching your craft? What can you do to take what you do in a new direction? Leave a comment and let me know. I’d love to share your journey.

 
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Posted by on December 28, 2012 in Writing

 

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5 Surprising Ways a Teenager Can Easily Help Your Business

5  Surprising Ways a Teenager Can Easily Help Your Business

In a press release issued in early 2012, Renee Ward, founder of Teens4Hire.org was quoted as saying, “For the past decade, statistics show 3 out of 4 teens who wanted work could not land jobs.” He points to a lackluster job market and competition with older adults as culprits.

Creative bosses can create opportunity for this demographic and tap into young minds by hiring them to do what they already do best.

 Five Things Teens Already Do That Can Help You

1. Make videos. Businesses need cool images and visual content on web pages. Who else has the mad video skills and editing prowess to help establish YouTube Channels and embed video streams?

2. Take photos. Check Facebook to see that teens’ photo perspectives are fresh and interesting. Let these perspectives shed new life on a tired web page.

3. Manage social media. Teens Tweet, update status’s and pin photos all day long. Hire a teen to help your up your online cred by sending regular posts (approved by you, of course) to all the usual sites.

4. Design logos. Turn a teenaged doodler free to design a new logo.

5. Ride a skateboard. Why not put the dude skateboarder grinding in your parking lot to work as a delivery service? Pay him to fetch and deliver packages or run errands.

Whether it is your own teenager or someone else’s, you can be the hero by showing a young person how the capital system works by offering meaningful work for pay. It’s a win-win.

My work has appeared in USA Today College, Clubhouse, Next Step U, GreatSchools.org and Entrepreneur as well as regional publications such as Enjoy magazine and the daily Record Searchlight. View more clips and samples of my work here.

 

 
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Posted by on December 3, 2012 in Small business marketing

 

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