Content marketing is the new black. It’s everywhere. It’s necessary. It’s crucial to your business.
Tired of hearing about it yet?
Super. I’ve got five great reasons for you to ignore the stupor. Ready?
1. You don’t need any more clients.
Lucky you. You are thrilled with your work load and client list, have uber-optimized your relationships and are sittin’ pretty with what you’ve got. You get to ignore the content marketing whirlwind.
So why bother? You’re right, it’s a whole lotta trouble to get this content machine going. Better to stick with traditional newspaper advertising, cold-calling and list parsing.
3. You are not interested in educating the world.
Right. You’re in the business to sell stuff, not educate. Why give away valuable information? It seems like such a waste of time when, really, what you are after is the handshake and contract. What happened to features and benefits?
4. You have nothing to say.
Your product should speak for itself. Why should you spend your time giving people tips on how to use your product? Anyway, writing takes time and you have to think up things to say.
5. You don’t plan on staying in business much longer.
Perfect. You get a pass on content marketing while the rest of us compete to garner our prospects’ attention with valuable, appropriate and helpful content. Enjoy your nap and latte (make it a skinny, though–you aren’t burning too many calories as you shut down.)
So what do you think? Does content marketing have a place in your business marketing strategy?
If you are still stuck and wondering how to make this content marketing thing work, please call 530.638.3580 or email me. I’d love to help you formulate an effective plan. Click the tab on the side of the page and send me a note.